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Our Ph.D. candidate Okay Ozbal won "Donald Shawver Branding, Strategy & Research Best Paper Award"
May 06, 2019

Our Ph.D. candidate Okay Ozbal won "Donald Shawver Branding, Strategy & Research Best Paper Award"

Our Ph.D. candidate, Okay Ozbal won “Donald Shawver Branding, Strategy & Research Best Paper Award”.
 
 
The conference took place on Mart 27-29, 2019 at Palmer House, Chicago, IL. Tittle of the winning paper was "Modeling Peer-to-Peer Digital Brand Equity from Service Provider and User Perspectives” 
 
Okay worked on this project with  Professor Teoman Duman (Epoka University, Tirana), Assistant Professor Omer Topaloglu (Fairleigh Dickinson University, NJ).